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Food Industry Branding

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Art direction

Branding

Brand Strategy

The Goal and the challenge

The main goal is to obtain a commercial identity for the company and its related trademarks for the food industry. This project had many challenges including but not excluding creating a brand  and brand derivatives that must represent well on many products, including food products, meat, fish, and dairy products.

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The Solution

1- The creativity in the proposed logo lies in the fact that it is well applicable to food products, characterized by simplicity, clarity and ability to be applied to multiple color tones that define the identity of the final product.
2- By obtaining one logo, you will have saved nearly 90% of the budget allocated to building the brand identity and use it better to build the brand awareness.
3- You now have a unified brand and many brands can be derived from it by changing the activity name only but not the logo

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